About SpoonX
World class quality
meets effective
localization.
With expertise in English and Chinese social media： XiaoHongShu 小红书, DaZhongDianPing 大众点评, DouYin 抖音, TikTok, Instagram, Facebook.
Join us as we leverage on the combined strength of our global resources and local team expertise to help your brand thrive in Singapore and beyond.
SpoonX Powered by Zaihui
Founded in 2015 and headquartered in Shanghai, Zaihui 再惠 simplifies and amplifies business growth with SaaS, Content, and Influencer Marketing solutions.
Investment Timeline
With close to a decade of experience serving over 28.000 brands in China and a solid funding track record： Zaihui 再惠 entered the Singapore market in 2022 endorsed by the Economic Development Board’s Tech@SG program and under the name SpoonX
Angel Investment
Lightspeed
China Partners
ZhenFund
2015
$1M
Series A
DCM
Ventures
2016
$10M
Series B
Blue Lake
Capital
2017
$20M
Series C
ZhenFund
Lightspeed
China Partners
YF Capital
DCM
Ventures
Blue Lake
Capital
2019
$50M
Series D
SoftBank
B Capital Group
Sunshine Insurance Group
Broad River capital
2021
$200M
Angel Investment
Lightspeed
China Partners
ZhenFund
2015
$1M
Series A
DCM
Ventures
2016
$10M
Series B
Blue Lake
Capital
2017
$20M
Series C
ZhenFund
Lightspeed
China Partners
YF Capital
DCM
Ventures
Blue Lake
Capital
2019
$50M
Series D
SoftBank
B Capital Group
Sunshine Insurance Group
Broad River capital
2021
$200M
Success Stories
Our Leadership
Xiaojie Li
Co-Founder of SpoonX
Established Zaihui in 2015.
Worked at DaZhongDianPing 大众点评 for 7 years and he was the Head of the Memberships and Reservations department.
2021 Fortune "40 Under 40 Business Leaders" list.The 10th China Finance Summit 2021 Influential figures in the catering digital industry.
Chenhao Zhu
Co-Founder of SpoonX
Co-founded Zaihui in 2015.
Master of Laws from Stanford University.
Worked in K&L Gates Law Firm in Silicon Valley.
Done financing and mergers and acquisitions for nearly 100 startups.
2018 Forbes 30 under 302018 Hurun 30X302020 36Kr 36 under 36
Zhenhua Chen
Co-Founder of SpoonX
Joined Zaihui in 2018 as a partner.
Master of Software Engineering from Wuhan University.
Worked at Baidu Brand Advertising and Baidu Index as Network Engineering Architect. Participated in most of Baidu's core advertising product lines such as Phoenix Nest, WangMeng.
Investor Relations
SpoonX is powered by our parent company Zaihui
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